How Brands Stand Out in an Infinite Scroll World
Author: Shweta Jain
Content Overload: How Brands Can Stand Out in a World of Infinite Scroll
Reaching those who genuinely are attentive is becoming harder than ever due to the vast volume of information that enters the world each day. Videos, articles and social media create a never-ending flow of messages. It's one of the primary causes of "content overload," which is an ongoing challenge for firms trying to attract people. When people are constantly scrolling through streams of postings, articles and videos, how can brands make their...
How to Plan and Prepare Content?
Author: Vikram Rana
How to Plan and Prepare Content?
Today we are going to unravel a very important part of websites and online stores. It's about the famous Content. This is all the information Or knowledge about your product or service that will appear on your website or e-shop.A lot of things depend on content. The first is the success of the product or service. The next crucial thing is the architecture of the site or store. Content is critical to the structure of the website. It represents...
10 Effective Content Marketing Ideas for Small Businesses
Author: Sravani Sundeep
10 Effective Content Marketing Ideas for Small Businesses
How many times have you heard - “Content is King”. I am sure we often hear this in the field of marketing.Do you wonder, Is content really the king? Or, What makes content the king?Indeed, Content is the king for a reason.Content is basically a magnet, which helps you attract an audience.Content helps you connect with your audience, it helps you build a brand, it helps you to educate your potential audience about your brand or services you...
Boost Traffic & Brand Awareness: SEO Guide for Startups
Author: Jason
Increasing Traffic and Brand Awareness: A Startup's Guide to Better SEO
Startups often have a lot of things on their plate. They are working hard to create a product or service people want while trying to get the word out there and build a customer base.A significant hurdle that every startup has is being able to balance these two areas properly. If they spend too much time on product development, they may not have enough people using their product. But if they spend all their time marketing and trying to get people...
How Influencer Marketing can Supercharge your SEO
Author: Shweta Jain
Here’s how Influencer Marketing can Supercharge your SEO
Influencers have arrived on the Marketing battlefield, and how!In a sea of brands constantly overloading viewers with waves of advertisements and sponsored content, it’s no longer a piece of cake to make yourself noticed by your target audience. Moreover, today’s digital users have wizened up and turn their noses up at any attempt made by companies to ‘sell’ them something.Brand names are longer a guarantee of a quality or effective...
Must-Know AI Marketing Tools for 2024-25
Author: Jigar Agarwal
Top AI Marketing Tools You Need to Know About in 2024 - 25
Artificial Intelligence or AI is finding new applications in digital marketing. Marketing is complex and it involves a set of activities that converge to produce the ad copy. Some activities are content creation, video and audio, SEO, Design, Automation, and delivering the ads to the appropriate channels.AI tools ease the efforts of marketing. A single tool to manage all the activities is not available. Rather, tools for specific functions in the...
Wedding Businesses Grow with Branding, Not Just Advertising
Author: Shweta Jain
Why Wedding Businesses Thrive on Branding, Not Just Advertising
The wedding business is the most competitive industry, where reputation, credibility and trust define success instead of placing ads. Wedding planners don't sell a product but a one-time service that has to be perfect. Branding a Wedding Business becomes all the more important because couples choose planners who have already proven themselves and have high credibility.Most marriage companies get caught up in advertising without putting money into...
Create a Social Media Calendar: Step-by-Step Guide
Author: Shweta Jain
Step-by-Step Guide: How to Create a Social Media Calendar for Your Business
Few Tools in Small Business Marketing Are as Strong and as Ignored as a Social Media Calendar
If you are a business owner or marketing manager who is still dependent on last-minute updates or rushing to create new content every week, you will miss out on consistency, visibility, and conversions.
Here’s the truth: managing social media is about smart publishing, not frequent posting.
And it all depends on a good...
