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Why hire a branding agency

Shweta Jain
Author: Shweta Jain

13 Reasons Why Hiring a Branding Agency is the Best Decision for your Brand

According to Forbes, 38% of the users will stop reacting if your website layout is unattractive whereas there will be an improvement of up to 80% in your brand recognition by just changing the colour palette of your marketing materials. In this digital era, business growth strategies are continuously evolving. Do you think your internal marketing will be able to manage certain branding strategies and is up-to-date with the ongoing trends? Why...

The definitive guide to eCommerce Conversion Rate Optimization

Image sourceCustomers are your biggest contributors in the world of e-commerce. When you boost traffic to generate sales, it's important that you're able to get traffic that pays, i.e. customers who give you income to keep the business going. During every step of the purchasing journey for a customer, there are many opportunities to enable them to shop quicker and enjoy the experience as well.The eCommerce customer rate optimization is seen as a...

Useful tips to choose the right Digital marketing course

In this modern epoch, everyone is looking for a better career opportunity. For them, this article is one of the most informative articles to pursue a career in Digital Marketing.If you are thinking about choosing the best digital marketing course, then you must read this article before you make a choice. Currently, around 464.4 Million internet users exist in India. So this is one of the major reasons that companies are adopting online media to...

The Difference Between Logo Design and Branding

Tabish Khalid
Author: Tabish Khalid

The Difference Between Logo Design and Branding

The Difference Between Logo Design and Branding     People generally use the terms "logo" and "branding" interchangeably. They believe the two to be the same. Although they are closely connected and relatable, their modus operandi is very different. To understand what separates a logo from branding, we will discuss their basics in the following. Concepts of Logo and Brands     Branding is the...

Five times you really should bid on your brand

Five times you really should bid on your brand     A question that often raises debate in a digital marketing team is whether they should bid on their brand terms. PPC marketers often want to bid on their brand terms because this traffic performs so well. It therefore makes their performance reports look nice. While other marketing members may argue that a sale from a brand search would have happened anyway regardless of...

7 Ways PPC and SEO Teams Work Together

Simon Mikail
Author: Simon Mikail

7 Ways PPC and SEO Teams Work Together

Gone are the days when digital marketers approached PPC and SEO campaigns separately. In many digital marketing agencies, SEO and PPC professionals now work together on many occasions to achieve digital marketing goals collectively. Although SEO and PPC professionals are in pursuit of similar goals, whether in terms of website traffic,lead generation, or revenue, PPC ad campaigns do not directly affect SEO or vice versa. But, there are many...

What is the impact of COVID-19 on Google paid ads

Vijaya Bharti
Author: Vijaya Bharti

What is the impact of COVID-19 on Google paid ads

What is the impact of COVID-19 on Google paid ads?     COVID-19 has had a strong blow on the economies of most of the countries. The lockdown situation and temporary closures of businesses had a strong impact on Google paid Ads. The campaign performances of small and big businesses have had to go through changes due to the pandemic.As people have had to stay at home during the pandemic, the online search and online shopping...

LinkedIn SEO: Generate Powerful Leads for Free

Akash Singh
Author: Akash Singh

LinkedIn SEO: Generate Powerful Leads for Free

LinkedIn SEO: Generate Powerful Leads for Free     LinkedIn is among the top sites that Google indexes quite often along with Facebook, Twitter & YouTube. This makes it a wealth of opportunities for all of us to uncover.Most of the social media campaigns revolve around Facebook Ads. Searching for awesome Instagram post ideas & curation of content for Twitter follow soon after.What if you can get tons of job...

10 Effective Content Marketing Ideas for Small Businesses

How many times have you heard - “Content is King”. I am sure we often hear this in the field of marketing.Do you wonder, Is content really the king? Or, What makes content the king?Indeed, Content is the king for a reason.Content is basically a magnet, which helps you attract an audience.Content helps you connect with your audience, it helps you build a brand, it helps you to educate your potential audience about your brand or services you...

Promote your WordPress Website - Here Are 7 Effective Tips

Marie Thomas
Author: Marie Thomas

Promote your WordPress Website - Here Are 7 Effective Tips

Digitalization has changed our life completely in many ways whether you want to run a small business or large company. Most companies are relying on online business for the fact that all the business tasks can be done with the help of a website. Creating a website is not tough. All you need is the right platform for developing it, WordPress being one of them.WordPress is the fastest growing platforms and one of the best to use. It has countless...