How do I know which keywords work for my business?
Author: Natalka Antoniuk
How do I know which keywords work for my business?
To choose the right keywords for your business website to target, you are going to have to do some keyword research.
Keyword research allows you to identify the phrases that your target audience are searching online. It’s more than that though. Thorough keyword research involves:
identifying searcher intentions
identifying keywords and phrases
analysing search difficulty and number of searches
competitor analysis
...
Useful tips to choose the right Digital marketing course
Author: Dilpreet Kaur
Useful tips to choose the right Digital marketing course
In this modern epoch, everyone is looking for a better career opportunity. For them, this article is one of the most informative articles to pursue a career in Digital Marketing.If you are thinking about choosing the best digital marketing course, then you must read this article before you make a choice. Currently, around 464.4 Million internet users exist in India. So this is one of the major reasons that companies are adopting online media to...
Technical SEO Checklist Before Redesigning a Website
Author: Shweta Jain
Your Complete Seo Checklist Before Redesigning a Website
If you are a website owner, you might be struggling to implement all the efficient SEO tools into your website, or just simply are confused about where to start and what might work for your goals. This blog is your ultimate website redesign SEO checklist, structured to ease your process of revamping your website. Get in Touch to Discuss your Company's SEO Strategy Technical SEO Checklist What is the technical SEO? Well, it is only the...
7 Ways PPC and SEO Teams Work Together
Author: Simon Mikail
7 Ways PPC and SEO Teams Work Together
Gone are the days when digital marketers approached PPC and SEO campaigns separately.
In many digital marketing agencies, SEO and PPC professionals now work together on many occasions to achieve digital marketing goals collectively.
Although SEO and PPC professionals are in pursuit of similar goals, whether in terms of website traffic,lead generation, or revenue, PPC ad campaigns do not directly affect SEO or vice versa.
But, there are many...
LinkedIn SEO: Generate Powerful Leads for Free
Author: Akash Singh
LinkedIn SEO: Generate Powerful Leads for Free
LinkedIn SEO: Generate Powerful Leads for Free LinkedIn is among the top sites that Google indexes quite often along with Facebook, Twitter & YouTube. This makes it a wealth of opportunities for all of us to uncover.Most of the social media campaigns revolve around Facebook Ads. Searching for awesome Instagram post ideas & curation of content for Twitter follow soon after.What if you can get tons of job...
Improve local search ranking
Author: Shweta Jain
Ways to Improve Local Search Visibility of your Business
With more businesses coming online and booming online marketing, potential customers have started using web browsers to search for their desirable products and services. The data from Internet Live Stats states that there are around 3.5 billion searches on Google daily which equates to around 1.2 trillion searches per year worldwide. Your potential customers are searching for your business on one of the search engines. But, are you visible...
What Is Search Intent, their types and the Benefits?
Author: Abhijit Mishra
Understanding keyword intent, their types & the benefits of intent targeting
SEO optimization is a great focus to increase traffic for your website, but is basic optimization giving you desirable results? Maybe not. And that’s because you need to look at the stats- Google processes over 40,000 search queries per second on an average. In this immense traffic rate, it is highly plausible that your neatly maintained content and website architecture isn’t making the cut. Users are not very particular about typing out...
Increasing Traffic and Brand Awareness: A Startup's Guide to Better SEO
Startups often have a lot of things on their plate. They are working hard to create a product or service people want while trying to get the word out there and build a customer base.A significant hurdle that every startup has is being able to balance these two areas properly. If they spend too much time on product development, they may not have enough people using their product. But if they spend all their time marketing and trying to get people...
