The Difference Between Logo Design and Branding
People generally use the terms "logo" and "branding" interchangeably. They believe the two to be the same. Although they are closely connected and relatable, their modus operandi is very different. To understand what separates a logo from branding, we will discuss their basics in the following.
Concepts of Logo and Brands
Branding is the process where you develop a brand. Logo design is a process that is solely used to design a logo. We can differentiate them through their concepts.
A logo is a visual symbol that serves as the identification of a company. The graphic symbol is not only limited to a company or enterprise; it also includes a product or any private or public entity. It separates a brand from its other rivals and vies to secure a clear win in the competitive environment. The purpose of a logo is to attract the attention of the viewer. It is the amalgamation of symbols, graphics, colors, and typographies. A logo serves as the visual identity of the brand it is representing.
A brand serves as the entire image or idea people have in their mind when referring to a specific product, activities, or company's services in both emotional and practical terms. These terms are reinforced when both the person and the brand are exposed to one another.
Unlike a logo, a brand is not limited to logo design. It comprises of the entire package. It includes visual identity, products, brand name, advertising, and of course, logo design as well. Branding is a much more complicated and long-term process, as opposed to a logo.
What's the Difference between Logo Design and Branding?
The main difference between logo design and branding is that a logo is a process of designing a logo, and branding is constructing an entire brand. Compared to branding, its process is much more short term.
To expand on the process of branding, it is a strategy created by companies to ensure that their products and services are immediately recognizable by people. They hope to convert the recognition into sales and beat out their other branding competitors.
This branding strategy requires numerous elements, which includes logo designing before it can be launched.
The ingredients required to establish a brand strategy are the following
Brand Statement Definition of Brand: values and purpose
Communications and Advertising: TV, radio, websites, etc.…
Identity of Brand: name, tone, visual identity design or logo design
Packaging design and Product
Partnerships and Sponsoring
Management style and Workspace experience
Strategy of Pricing
Why Is the Logo Important for Branding?
A logo acts as one of the elements of branding. It appears a lot of time when exposed to customers and other visual participants, including websites, ads, packaging, Product, and brochures.
A logo enables viewers to recognize and identify the brand through its organization, services, and products. It is possibly the first thing that people will know about your brand, so you have to make an effective first impression.
We will discuss why a logo is essential for branding prospects.
Makes your Brand Recognizable
A logo is the main component that will have a recognizable effect on your clients. It will be the first thing they view and recall its imagery when glossing over their own memory. If your logo is memorable, they will be able to detect your brand in a matter of seconds. This will give rise to your brand popularity.
Exudes a Professional Image
A professional look makes a productive first impression on the audience, especially the logo of the brand. A graphic designer's services will give you leverage over your competitors as he will have the expertise to render your logo effective for your brand. It will also give the imprint to the audience that your brand is reliable and dependable. It is also worth noting that a graphic designer will ensure that your logo is one of a kind, meaning that it is original and innovative. This will raise the bar for other competitors against you.
Distinguish Your Brand
Brands need to separate themselves from their competition, whether it be in the form of imagery or style. It requires close inspection of other brands and ensuring that the shapes, colors, and typography you incorporate in your logo do not complement another brand's design or gives off a plagiarist vibe. Your logo design will enable your brand to set itself apart entirely from your rival brands. However, it does not hurt to take a little bit of inspiration pertaining to the other brands' mechanism for your logo design.
Boosts Brand Loyalty
Audiences immediately connect with your brand once they view your logo. This will enable you to increase sales by converting the viewers into clients. The main purpose of a logo is to generate revenue, much like other brand elements, eventually. The more memorable it becomes; the more customers will be retained. The brand must evoke positive emotions in the customer, leading to word of mouth or viral popularity for your brand. When creating your logo, focus more on customers' emotional side as opposed to their rational side if you hope to convert them.
The bottom line is that logo in and of itself is a part of the brand. It represents the face of the brand. So, its importance cannot be understated.
An effective branding strategy can help you gain such a logo, but it requires proficiency and expertise. This is why many designers are acquiring graphic design on demand services to provide them with productive logos. You can also obtain their assistance if you hope to make it big in your growing enterprise.
Tabish works as the Digital Marketing Manager for Designster. He develops and implements strategies for Designster. He actively contributes articles related to digital and content marketing.