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Jigar Agarwal
Author: Jigar Agarwal

Top AI Marketing Tools You Need to Know About in 2024 - 25

Artificial Intelligence or AI is finding new applications in digital marketing. Marketing is complex and it involves a set of activities that converge to produce the ad copy. Some activities are content creation, video and audio, SEO, Design, Automation, and delivering the ads to the appropriate channels.

AI tools ease the efforts of marketing. A single tool to manage all the activities is not available. Rather, tools for specific functions in the marketing cycle are used. These tools have dedicated functions; they take a set of inputs and give the desired outputs.

Marketing is increasingly storied, and this means creating and telling stories. An important aspect is that consumers, their stories and likes, technologies, platforms, and user preferences change frequently. The top AI marketing tools for different functions and activities popular in 2024-2025 are examined.

Digital Marketing Process


Several linked processes and steps are used in digital marketing.

  • Probe: In this step, data about the business and products, target customers, and their interests are obtained.
  • Strategize: Ideas to develop the marketing plan, objectives, strategy for branding, content, costs, channels, and platforms delivery models, and metrics are defined.
  • Build: Artifacts used in the marketing campaign such as videos, images, posters, SEO pages, and blogs, are created.
  • Optimize: The marketing plan is revisited to verify if the objectives and artifacts are in the same interest zone.
  • Publish: The marketing artifacts and collaterals are pushed into the pipeline and to the specified channels, as per the schedule.
  • Promote: The publications are promoted and relayed by other partners.
  • Track: Performance of the marketing plan is measured as per the collaterals.
  • Refine: If the performance lags for some channels, then the plan is refined.

AI Tools for Marketing


Important tools used in different aspects of marketing are examined.

AI Tools for Content Creation

AI tools for content creation help in writing blog posts, web pages, landing pages, social media posts, product listings, and many more. According to recent stats, 85.1% of bloggers find it interesting to write the content. The focus is on written words. These tools take input keywords, and product specifications, then dish out the words. These tools save time, are creative, and use trending keywords.

Jasper AI: One of the top AI marketing text content creation tools for 24-25 is Jasper AI. The tool uses natural language processing and natural language generation to understand prompt keywords, and the context and gives the required content. The number and variety of text can be increased without affecting quality.

Jasper AI tool learns from repeated use and marketers can refine the output. A wide portfolio of text for consumer goods, groceries, beauty and fashion, auto, travel, and many more are generated easily.

AI Tools for Video Creation


AI tools for video generation use text prompts, images, photographs, and other videos to create professional videos. Templates are provided with anime avatars, or you can upload a picture of a person who will then narrate the speech in the text prompt. Lips, eyes, cheeks, mouth movement are synchronized realistically with the speech. Different apps are used for tasks such as video editing, digital avatars, social media, and animated characters.

Runway: One of the best AI tools for marketing video generation, runway has an advanced generation model. It is possible to generate performances of expressive characters, complex simulations, very realistic renders, visual effects, and many more. Still pictures from a video can be converted into live-action movies of different situations.

With runway, images can be transformed into another, images can be created with text prompts, resolution and depth can be changed. Artists have created several short films, music videos that have won awards. Producing similar quality videos in studios would require large funds, teams, and efforts.

AI Tools for Design

AI design tools for marketing help in creating collaterals, presentations, posters, whiteboards, documents, and print merchandise. The tools have templates, samples, and stores and you can customize the designs. Variations in designs, personalization, animations, realistic photographs, posters for the print and web can be created by using text prompts. These tools quickly do tasks that would take expert graphic designers many hours. Expertise in design is not needed.

Adobe Firefly: From the Adobe suite, Adobe Firefly combines many features of Adobe products. It has key features from InDesign, Photoshop, Illustrator, Lightroom, Adobe Express, and Premiere Pro. Users can use text prompts to create extremely realistic images, posters, generate videos, and all marketing material. It is used along the creative cycle and helps experts and beginners to develop designs.

Adobe Firefly interprets prompts better than other tools. It is trained on proprietary data and licensed content. Output from the app is not used to train the AI model. Customization is possible and the application can be trained for an organization's special requirements.

AI Tools for Automation

AI tools for marketing automation are used for tasks such as data analysis and interpretation, customer interaction and relation management, and chatbots. The tools help in email automation, identifying target audiences and segments, and posting media comments in social media interactions.

Braze: One of the leading AI automation tools for marketing, Braze has a number of useful features. Customer data warehouse, digital assets, back-end systems can be linked with other systems to create customer profiles. It is possible to design and run campaigns, mails, and automatically obtain responses in different platforms.

With Braze, automatic posts are run on different channels and metrics gathered of the performance. Marketers can then adjust their spending. Customer journey orchestration is simplified and a consistent message is delivered. Paid media can be synchronized to increase ad conversions, and wasteful spending is reduced.

AI Tools for Email Marketing

Using AI for email marketing has become increasingly popular. AI tools can automate emails and SMS, and post them in bulk at specified schedules, and they are very cost-effective. AI tools can write unique and compelling subject lines and body content. Emails can be customized with the recipient's name based on chats and social media comments, and delivered at the right time. Email IDs can be taken from databases. They can be segmented to suit customer lifestyles and preferences. Reactions can also be measured.

Mailchimp: One of the popular AI email marketing tools, Mailchimp links emails and SMS with the marketing campaign. The email subject line and SEO content are created to suit customer buying behavior and interests. Customers are targeted as per specified segments, and templates help to maintain a consistent voice.

Mailchimp helps to analyze performance and customer reactions for emails, presents reports, and funnel visualizations. Email addresses can be taken automatically from website forms, databases, and mailing lists. The tool can be linked with Wix, Canva, Woo, Salesforce, and other apps for direct mailing.

AI Tools for Social Media

Social media such as Meta, X, and Instagram have become very popular, and Hootsuite is one of the leading AI marketing tools. AI tools automate tasks such as studying trends and creating and posting appropriate content, as per the specified schedule. It is used to analyze the audience, their sentiments, and demographics, design campaigns, and measure reactions to posts.

Hootsuite: The tool helps marketers define the brand voice, and use AI to design content, infographics, and posters. Hootsuite listens to social media conversations and engages the audience. The result is less effort, clean ad copies, and brand enhancement.

The tools track ads to find out the best-performing assets. Results can be checked with competitor's performance, and the campaign can be modified. Small and large businesses, and firms from financial services, retail, legal, healthcare, education, and nonprofit sectors use Hootsuite. Some of the firms are Allianz and U-Haul, IKEA, Adobe, and WHO.

AI Tools for Analytics

AI tools for marketing analytics help to automate and learning of large data. Patterns in customer behavior are derived and used to create campaigns. Some functions managed are data aggregation, customer segmentation, predictive analytics, analysis of sentiment, and optimization of content.

Tableau AI: One of the leading AI tools for marketing analytics, Tableau helps to gain important insights from data. The tool can be used on the website, Cloud, and CRM applications.

Tableau AI studies consumer reactions, and their spending behavior over several products is analyzed to obtain the customer persona. The tool has a governance feature to comply with regulations. Red Hat, Lenovo, Lufthansa, Hello Fresh, Pemco, and hundreds of other organizations use the tool.

AI Tools for SEO

AI tools for search engine optimization have become important for marketing efforts. The AI SEO tools suggest the latest keywords and apply them to write the content. The tools are used to write article headings, blogs, landing pages, product descriptions, and social media content. These AI tools for SEO increase traffic, and click rate, and the output is fast.

Surferseo: One of the leading AI Tools for SEO, Surferseo performs several SEO-related tasks. The tool takes a brief prompt about the article, suggests keywords, and writes short or long-form content. The content is optimized for word structure, uses real-time metrics, natural language processing keywords, and images, and delivers the required words.

Surferseo AI content marketing tool also checks for AI content so that the copy is free from any legal issues. The tone is humanized, and the tool is linked with WordPress, Google Docs, and ChatGPT. Included are topical maps to get ideas and research inputs, and a content editor. The tool is suitable for freelancers, agencies, and e-commerce firms.

Conclusions

The discussion shows that AI marketing tools are specialized and meet the specific needs of marketing tasks. A brief review of the digital marketing process showed eight important steps. Further analysis and research brought up eight important functions of AI marketing tools. The nature of the activity carried out in these functions and a top tool for each was discussed.

The tools are designed for each specialized function. However, they can be used peripherally for other functions. As an example, Hootsuite is an AI tool for social media marketing, and it also has functions for SEO. However, Surferseo is a specialized AI tool for SEO marketing. Marketers can decide the tool to use based on the requirements and complexity.

Several niche AI tools for marketing video, analytics, and social media are available. With specialized functions, they provide automated professional-level output at minimal costs. Users do not have to be IT experts and even people with minimal IT skills can use the AI marketing tools. The assessment is that these tools will remain popular in 24-25.

About the Author

Jigar Agrawal is a Digital Marketing Manager at eSparkBiz Technologies. He is passionate about anything related to Marketing and Trending Technologies. Wants to leverage the world of technology and Social Media where every day there is a chance of new possibilities as well as innovation.



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