Feeding the Performance Marketing Algorithm: Why Creative is the New Media Buying
Author: Shweta Jain
Feeding the Performance Marketing Algorithm: Why Creative is the New Media Buying
Anyone who was involved with some digital ad work in the past two years would have felt the whirl of a complete shift, to say the least. You know the mad scientist media buyer, the one with a handful of monitors sitting behind him or her, tweaking ads by the milligrams, and creating dozens of hyper-detailed audience lookalikes, may be on their way out.These major changes in the game include Meta's Advantage+ and Google's
Performance Max (PMax)....
